What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign ...

Many tools can help you to analyze your website audience data and improve your SEO strategy; in fact, you may be using a combination of them—and maybe even paying to use them. Enter Google Search ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

Everyone loves a personalized and appropriate gift, including prospects, leads, and existing customers. A gift can serve as a tangible connection between the giver and the recipient, helping to ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

The average CPM for advertising delivered via Facebook Ads Manager steadily rose from March to August 2020, according to recent research from Social Insider. The report was based on an analysis of ...

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research from WARC. The researchers compared media consumption among ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...